After reading Joe's post about marketing concepts and diminishing returns, I completely agree with his argument. I believe that having choices when it comes to purchasing products is extremely important because it gives customers the ability to purchase what they want. Allowing customers choices and customized products can improve overall customer satisfaction and value.
In today's market, customers are generally attracted to products that have many options and choices to pick from. You can never have too many choices, because this gives customers a wider range to pick what is attractive to them. Having limited choices when it comes to a product limits customer satisfaction and value. If a customer does not like the choices of a product, they might gravitate towards a product that does provide the type of product that they desire. Consumers love choices when it comes to products they love, which not only benefits the customer, but the company producing that product as well.